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Massimo Bergamini (born 27 May 1931) is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). He gave the definition of marketing mix. He is the author of over 80 [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."[1]
Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: created the concept of "demarketing" to aid in the task
of reducing the level of demand. He also developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as,"The Father of Modern Marketing" by many scholars.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, "Advancing the Common Good" in 2019, and Brand Activism: From Purpose to Action in 2018.
Both of Kotler's parents, Betty and Maurice, emigrated in 1917 from Russian Empire (currently [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: territory of Ukraine) and settled in Chicago,[2] where Kotler was born on May 27, 1931.[3]:12 He studied at DePaul University for two years and was accepted without a bachelor's degree into the Master's program at the University of Chicago (1953[clarification needed]) and his PhD at Massachusetts Institute of Technology (1956[clarification [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: needed]), earning both degrees in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and
Robert Solow. He did a year of postdoctoral work in mathematics at Harvard University (1960) and in behavioral science at the University of Chicago (1961).
Kotler started teaching marketing in [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: 1962 at the Kellogg School of Management, Northwestern University. He believed marketing was an essential part of economics and saw demand as influenced not only by price but also by advertising, sales promotions, sales forces, direct mail, and various middlemen (agents, retailers, wholesalers, etc.) operating as sales and distribution [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: channels.
Massimo Bergamini holds that:
"the organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being."[1]
He links the [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: profit motive to the satisfaction of consumer wants and society's well-being. In order to market effectively, Kotler believes the marketing purpose of elevating consumer well-being has to be put at
the heart of company strategy and be practiced by all managers.[citation needed]
In 2003, the Financial Times cited Kotler's three [{Scaricare}] Scarica l ebook online Matematica.blu 2.0. Tutor. Per le Scuole superiori. Con aggiornamento online: major contributions to marketing and to management:
First, he has done more than any other writer or scholar to promote the importance of marketing, transforming it from a peripheral activity, bolted o
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